Flex for
skincare Brands
Unlock new revenue by making your skincare products HSA/FSA eligible
Boost checkout conversion by 30% and AOV by 50% with the only HSA/FSA payments solution built for leading skincare brands
Trusted by top skincare brands
The Problem
Most customers don’t realize that many skincare products qualify for HSA/FSA spending when shopping. They will often abandon checkout if they think they require a Letter of Medical Necessity for their products and don’t know how to get one for the products they need right now. Skincare brands leave a lot of potential revenue on the table because of this checkout friction.
The Solution
Flex helps skincare brands unlock the $150B+ HSA/FSA market through seamless checkout and instant Letters of Medical Necessity. Customers can pay directly with their HSA/FSA cards—no paperwork, no reimbursement, no confusion. Brands capture new, health-conscious buyers, while consumers save on dermatologist-recommended products that make their skin look and feel healthier.
Effortless HSA/FSA payments
Enable seamless HSA/FSA payments for skincare products in-app or on your website. We handle the complexity of split cards, subscriptions, and more.
Compliance you can rely on
Flex helps manage HSA/FSA eligibility for skincare products before and after purchase. When a Letter of Medical Necessity is required, we guide customers through a secure telehealth review so physicians can determine eligibility and issue documentation when appropriate.
Smarter insights
Access powerful dashboards and insights to identify your customers' spending trends and generate more revenue.
Why Flex
Boost conversion and increase order value
Flex’s streamlined checkout drives up to 30% higher conversion and 50% higher AOV by letting customers pay for skincare products directly with their benefits.
Top Benefit Plans Opted
30%
20%
10%
40%
skincare Membership
End-to-end solution to accept HSA/FSA payments for skincare
Flex helps verify eligibility for skincare products and services, processes HSA/FSA payments, and supports physician-reviewed Letters of Medical Necessity when required—reducing paperwork and friction that cause drop-off.
Latest Orders
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Easy-to-integrate solution for enterprise and smaller brands
Whether you’re on Shopify, another ecommerce platform, or running custom checkout flows, Flex fits seamlessly into your stack. Most skincare brands launch in less than a day.
Trusted, experienced team
From setup to scale, our team ensures you get live quickly, implement best practices, and capture demand. Plus, we’ll feature your brand across our channels to our high-intent HSA/FSA shoppers.
The Impact
Why our customers love Flex
FAQs
Need more help? Reach out to a Flex Specialist today.
What is HSA/FSA?
Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) are tax-advantaged accounts that allow individuals to set aside pre-tax dollars for qualified medical expenses. Many Americans use these accounts to pay for everyday health-related purchases—including eligible sleep wellness products like mattresses, bedding, sleep tech, and clinical sleep aids.
How do I know if the skincare products I sell are HSA/FSA eligible?
Flex automatically verifies the eligibility of each skincare product you sell, and will flag which ones can be made HSA/FSA eligible—with or without a Letter of Medical Necessity (LMN).
Can Flex help my customers get a Letter of Medical Necessity (LMN) for skincare products during checkout?
Yes. If a skincare purchase requires a Letter of Medical Necessity (LMN), Flex prompt a telehealth consultation during checkout. A healthcare practitioner reviews the customer’s information and, if approved, the LMN is typically emailed within about 2 hours.
What types of skincare products can I sell that are typically HSA/FSA eligible?
Dermatology & Skin Health Products Topical treatments that address medical conditions like acne, eczema, rosacea, and psoriasis | With Letter of Medical Necessity
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Prescription Skincare Rx treatments prescribed by a dermatologist | Always Eligible
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Teledermatology Services Online dermatology platforms and prescription services | Always Eligible
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Do I need to change my existing checkout or payments system?
No. Flex is designed to work with your existing stack—whether you’re on Shopify or using a custom ecommerce platform. Integration is fast and flexible.
How long does it take to get set up?
Most skincare brands can launch with Flex in less than a day. Our team provides hands-on support to guide integration, compliance, and launch best practices that are tailored to the skincare industry’s needs.
Resources
Latest skincare news & insights
Get a Demo
Ready to accept skincare HSA/FSA payments?
Let us guide you through this process. Share a few details and our customer service specialist will reach out to you within 24 hours.