20 Days Left: Don’t Let FSA Dollars Expire!

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Days Left: Don’t Let FSA Dollars Expire!

For Business

For Shoppers

For Business

For Shoppers

For Business

For Shoppers

Flex for

fitness Brands

Flex for

fitness Brands

Flex for

fitness Brands

Unlock revenue by making your fitness products HSA/FSA eligible

Boost checkout conversion by 30% and AOV by 50% with the only HSA/FSA payments solution built for leading fitness brands

Trusted by top fitness brands

The Problem

The missed opportunity in fitness health benefits

Most consumers don’t realize fitness is healthcare — and many classes and equipment purchases qualify for HSA/FSA spending. With $150B+ in pre-tax health funds available, fitness brands are leaving money on the table. And even when customers know, confusing payment flows and reimbursement hurdles create friction and drive drop-off.

Frustrated customers

Eligibility confusion

Frustrated customers

Eligibility confusion

Abandoned carts

Manual claims

Abandoned carts

Manual claims

Out-of-pocket spend

Reimbursement wait

Out-of-pocket spend

Reimbursement wait

No LMN access

Payment declines

No LMN access

Payment declines

Lost HSA dollars

Checkout drop-off

Lost HSA dollars

Checkout drop-off

Automatic eligibility

Instant LMN

Automatic eligibility

Instant LMN

Direct HSA/FSA pay

Seamless checkout

Direct HSA/FSA pay

Seamless checkout

Lower customer costs

Satisfied customers

Lower customer costs

Satisfied customers

Completed purchases

Faster approvals

Completed purchases

Faster approvals

Streamlined access

Captured HSA dollars

Streamlined access

Captured HSA dollars

The Solution

Automated HSA/FSA payments for fitness

With Flex integrated payments, customers can use their HSA/FSA cards directly at checkout — and instantly obtain a Letter of Medical Necessity when required. No paperwork, no reimbursement, and far less drop-off.

Effortless HSA/FSA payments

Enable seamless HSA/FSA payments for fitness products in-app or on your website. We handle the complexity of split cards, subscriptions, and more.

Autopilot compliance

Automatically verify fitness product HSA/FSA eligibility before and after your customers purchase. We automatically generate a Letter of Medical Necessity if required to stay in compliance.

Smarter insights

Access powerful dashboards and insights to identify your customers' spending trends and generate more revenue.

Why Flex

HSA/FSA eligibility made simple for fitness

Boost conversion and increase order value

Flex’s streamlined checkout drives up to 30% higher conversion and 50% higher AOV by letting customers pay for fitness equipment and classes directly with their benefits.

Monthly Overview

Ura fitness

Time Period

Q3, FY25-26

Conversion %

12.4%

29%

AOV

$1034.00

48%

Top Benefit Plans Opted

30%

20%

10%

40%

fitness Membership

End-to-end solution to accept HSA/FSA payments for fitness

Flex automatically verifies fitness product & services eligibility, processes HSA/FSA cards, and generates LMNs in under a minute—removing the paperwork and frustration that cause drop-off.

Latest Orders

Cart

John Doe

Invoice #32414

Letter of Medical Necessity

Checkout

Payouts

Easy-to-integrate solution for enterprise and smaller brands

Whether you’re on Shopify, another ecommerce platform, or running custom checkout flows, Flex fits seamlessly into your stack. Most fitness brands launch in less than a day.

Trusted, experienced team

From setup to scale, our team ensures you get live quickly, implement best practices, and capture demand. Plus, we’ll feature your brand across our channels to our high-intent HSA/FSA shoppers.

The Impact

Why our customers love Flex

Conversion Lift

+30%

More shoppers complete checkout with HSA/FSA

Conversion Lift

+30%

More shoppers complete checkout with HSA/FSA

Conversion Lift

+30%

More shoppers complete checkout with HSA/FSA

AOV Lift

+50%

Customers spend more using health benefit funds

AOV Lift

+50%

Customers spend more using health benefit funds

AOV Lift

+50%

Customers spend more using health benefit funds

Fewer Returns

-10%

Fewer returns when buyers use pre-tax dollars

Fewer Returns

-10%

Fewer returns when buyers use pre-tax dollars

Fewer Returns

-10%

Fewer returns when buyers use pre-tax dollars

Repeat Buyers

+92%

Of customers said they'll return because of HSA/FSA

Repeat Buyers

+92%

Of customers said they'll return because of HSA/FSA

Repeat Buyers

+92%

Of customers said they'll return because of HSA/FSA

Our partnership with Flex helps make holistic wellness more accessible to everyone.

Natasha Trindall

General Manager

Our partnership with Flex helps make holistic wellness more accessible to everyone.

Natasha Trindall

General Manager

Our partnership with Flex helps make holistic wellness more accessible to everyone.

Natasha Trindall

General Manager

FAQs

Need more help? Reach out to a Flex Specialist today.

What is HSA/FSA?

Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) are tax-advantaged accounts that allow individuals to set aside pre-tax dollars for qualified medical expenses. Many Americans use these accounts to pay for everyday health-related purchases—including eligible sleep wellness products like mattresses, bedding, sleep tech, and clinical sleep aids.

What is HSA/FSA?

How do I know if my fitness products are HSA/FSA eligible?

Flex automatically verifies the eligibility of each fitness and health product you sell, and will flag which ones can be made HSA/FSA eligible—with or without a Letter of Medical Necessity (LMN).

How do I know if my fitness products are HSA/FSA eligible?

Flex automatically verifies the eligibility of each fitness and health product you sell, and will flag which ones can be made HSA/FSA eligible—with or without a Letter of Medical Necessity (LMN).

How do I know if my fitness products are HSA/FSA eligible?

Flex automatically verifies the eligibility of each fitness and health product you sell, and will flag which ones can be made HSA/FSA eligible—with or without a Letter of Medical Necessity (LMN).

Can Flex help my customers get a Letter of Medical Necessity (LMN) for fitness products during checkout?

Yes! While your customers are shopping for fitness products that are HSA/FSA eligible with a Letter of Medical Necessity, they can connect directly with a healthcare practitioner that can provide one instantly. LMNs are emailed to customers within 24 hours.