Flex for
footwear Brands
Unlock new revenue by making your footwear products HSA/FSA eligible
Boost checkout conversion by 30% and AOV by 50% with the only HSA/FSA payments solution built for leading footwear brands
Trusted by top footwear brands
The Problem
Foot pain and mobility issues are common, but few consumers realize orthopedic and recovery footwear may qualify for HSA/FSA spending. Even informed shoppers face confusing payment processes, reimbursements, and paperwork—creating friction and lost sales for brands.
The Solution
Flex helps footwear brands tap into the $150B+ HSA/FSA market with seamless checkout, instant eligibility checks, and automatic Letters of Medical Necessity. Customers can pay directly—no paperwork or reimbursement. You gain a powerful new buyer segment while shoppers save on products that relieve pain and help them move better.
Effortless HSA/FSA payments
Enable seamless HSA/FSA payments for footwear products in-app or on your website. We handle the complexity of split cards, subscriptions, and more.
Compliance you can rely on
Flex helps manage HSA/FSA eligibility for footwear products before and after purchase. When a Letter of Medical Necessity is required, we guide customers through a secure telehealth review so physicians can determine eligibility and issue documentation when appropriate.
Smarter insights
Access powerful dashboards and insights to identify your customers' spending trends and generate more revenue.
Why Flex
Boost conversion and increase order value
Flex’s streamlined checkout drives up to 30% higher conversion and 50% higher AOV by letting customers pay for footwear and foot health products directly with their benefits.
Top Benefit Plans Opted
30%
20%
10%
40%
footwear Membership
End-to-end solution to accept HSA/FSA payments for footwear
Flex automatically verifies foot health product eligibility, processes HSA/FSA cards, and generates LMNs in under a minute—removing the paperwork and frustration that cause drop-off.
Latest Orders
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Easy-to-integrate solution for enterprise and smaller brands
Whether you’re on Shopify, another ecommerce platform, or running custom checkout flows, Flex fits seamlessly into your stack. Most footwear brands launch in less than a day.
Trusted, experienced team
From setup to scale, our team ensures you get live quickly, implement best practices, and capture demand. Plus, we’ll feature your brand across our channels to our high-intent HSA/FSA shoppers.
The Impact
Why our customers love Flex
FAQs
Need more help? Reach out to a Flex Specialist today.
What is HSA/FSA?
Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) are tax-advantaged accounts that allow individuals to set aside pre-tax dollars for qualified medical expenses. Many Americans use these accounts to pay for everyday health-related purchases—including eligible sleep wellness products like mattresses, bedding, sleep tech, and clinical sleep aids.
How do I know if my footwear products are eligible?
Flex automatically verifies the eligibility of each footwear product you sell, and will flag which ones can be made HSA/FSA eligible—with or without a Letter of Medical Necessity (LMN).
Can Flex help my customers get a Letter of Medical Necessity (LMN) for footwear products during checkout?
Yes. If a footwear purchase requires a Letter of Medical Necessity (LMN), Flex prompt a telehealth consultation during checkout. A healthcare practitioner reviews the customer’s information and, if approved, the LMN is typically emailed within about 2 hours.
What types of footwear products can I sell that are typically eligible for HSA/FSA reimbursement?
Orthopedic & Therapeutic Footwear Designed to relieve foot pain and support mobility | With Letter of Medical Necessity
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Inserts & Accessories Medical-grade add-ons that provide targeted foot support and pain relief | With Letter of Medical Necessity
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Do I need to change my existing checkout or payments system?
No. Flex is designed to work with your existing stack—whether you’re on Shopify or using a custom ecommerce platform. Integration is fast and flexible.
How long does it take to get set up?
Most footwear brands can launch with Flex in less than a day. Our team provides hands-on support to guide integration, compliance, and launch best practices that are tailored to the footwear industry’s needs.
Resources
Latest footwear news & insights
Get a Demo
Ready to accept footwear HSA/FSA payments?
Let us guide you through this process. Share a few details and our customer service specialist will reach out to you within 24 hours.