Ecommerce Dashboard
Ecommerce Dashboard
Turn HSA/FSA Into a Measurable Revenue Channel
Turn HSA/FSA Into a Measurable Revenue Channel
Turn HSA/FSA Into a Measurable Revenue Channel
The Flex Ecommerce Dashboard gives merchants real-time visibility into their HSA/FSA performance. In one unified view purpose-built for HSA/FSA merchants, optimize your key metrics from total sales and product insights to reconciliation and payout exports.
The Flex Ecommerce Dashboard gives merchants real-time visibility into their HSA/FSA performance. In one unified view purpose-built for HSA/FSA merchants, optimize your key metrics from total sales and product insights to reconciliation and payout exports.
The Flex Ecommerce Dashboard gives merchants real-time visibility into their HSA/FSA performance. In one unified view purpose-built for HSA/FSA merchants, optimize your key metrics from total sales and product insights to reconciliation and payout exports.
Conversion Lift
+30%
More shoppers complete checkout with HSA/FSA
Conversion Lift
+30%
More shoppers complete checkout with HSA/FSA
Conversion Lift
+30%
More shoppers complete checkout with HSA/FSA
Conversion Lift
+30%
More shoppers complete checkout with HSA/FSA
AOV LIFT
+50%
Customers spend more using health benefit funds
AOV LIFT
+50%
Customers spend more using health benefit funds
AOV LIFT
+50%
Customers spend more using health benefit funds
AOV LIFT
+50%
Customers spend more using health benefit funds
Fewer Returns
-10%
Fewer returns when buyers use pre-tax dollars
Fewer Returns
-10%
Fewer returns when buyers use pre-tax dollars
Fewer Returns
-10%
Fewer returns when buyers use pre-tax dollars
Fewer Returns
-10%
Fewer returns when buyers use pre-tax dollars
Repeat Buyers
+92%
Of surveyed customers said they'll return because of HSA/FSA
Repeat Buyers
+92%
Of surveyed customers said they'll return because of HSA/FSA
Repeat Buyers
+92%
Of surveyed customers said they'll return because of HSA/FSA
Repeat Buyers
+92%
Of surveyed customers said they'll return because of HSA/FSA
Benefits
Benefits
See exactly how your HSA/FSA channel is performing
Turn HSA/FSA into a measurable revenue channel
Track total volume, product performance, repeat purchases, and checkout behavior—all surfaced in real time.
Turn HSA/FSA into a measurable revenue channel
Track total volume, product performance, repeat purchases, and checkout behavior—all surfaced in real time.
Turn HSA/FSA into a measurable revenue channel
Track total volume, product performance, repeat purchases, and checkout behavior—all surfaced in real time.
Optimize conversion with visibility into checkout behavior
See where customers drop off in the HSA/FSA flow so you can identify friction and increase conversion.
Optimize conversion with visibility into checkout behavior
See where customers drop off in the HSA/FSA flow so you can identify friction and increase conversion.
Optimize conversion with visibility into checkout behavior
See where customers drop off in the HSA/FSA flow so you can identify friction and increase conversion.
Improve financial accuracy with clean reconciliation data
Export payout reports and transaction-level detail for fast, accurate reconciliation across periods and channels.
Improve financial accuracy with clean reconciliation data
Export payout reports and transaction-level detail for fast, accurate reconciliation across periods and channels.
Improve financial accuracy with clean reconciliation data
Export payout reports and transaction-level detail for fast, accurate reconciliation across periods and channels.
Features
Features
Purpose-built analytics for HSA/FSA performance, compliance, and finance
The Flex Ecommerce Dashboard consolidates everything you need to understand, optimize, and reconcile your HSA/FSA channel.
Dashboard Overview
A real-time snapshot of your HSA/FSA sales with total volume, transactions, average order value, repeat behavior, and revenue trends.
Dashboard Overview
A real-time snapshot of your HSA/FSA sales with total volume, transactions, average order value, repeat behavior, and revenue trends.
Dashboard Overview
A real-time snapshot of your HSA/FSA sales with total volume, transactions, average order value, repeat behavior, and revenue trends.
Dashboard Overview
A real-time snapshot of your HSA/FSA sales with total volume, transactions, average order value, repeat behavior, and revenue trends.
Product Creation & Eligibility
Create products and view eligibility classifications (Always Eligible, Dual-Purpose, Not Eligible) using Flex’s AI engine trained on IRS rules.
Product Creation & Eligibility
Create products and view eligibility classifications (Always Eligible, Dual-Purpose, Not Eligible) using Flex’s AI engine trained on IRS rules.
Product Creation & Eligibility
Create products and view eligibility classifications (Always Eligible, Dual-Purpose, Not Eligible) using Flex’s AI engine trained on IRS rules.
Product Creation & Eligibility
Create products and view eligibility classifications (Always Eligible, Dual-Purpose, Not Eligible) using Flex’s AI engine trained on IRS rules.
Checkout Sessions
Analyze customer behavior across checkout flows—track selections, drop-offs, conversions, and points of friction.
Checkout Sessions
Analyze customer behavior across checkout flows—track selections, drop-offs, conversions, and points of friction.
Checkout Sessions
Analyze customer behavior across checkout flows—track selections, drop-offs, conversions, and points of friction.
Exports & Reporting
Download reports for transactions, refunds, settlements, and payout cycles with accurate, audit-ready details.
Exports & Reporting
Download reports for transactions, refunds, settlements, and payout cycles with accurate, audit-ready details.
Exports & Reporting
Download reports for transactions, refunds, settlements, and payout cycles with accurate, audit-ready details.
Exports & Reporting
Download reports for transactions, refunds, settlements, and payout cycles with accurate, audit-ready details.
Refunds
View partial and full refunds with correct HSA/FSA compliance treatment automatically applied.
Refunds
View partial and full refunds with correct HSA/FSA compliance treatment automatically applied.
Refunds
View partial and full refunds with correct HSA/FSA compliance treatment automatically applied.
Refunds
View partial and full refunds with correct HSA/FSA compliance treatment automatically applied.
Checkout Sessions
Analyze customer behavior across checkout flows—track selections, drop-offs, conversions, and points of friction.
Checkout Sessions
Analyze customer behavior across checkout flows—track selections, drop-offs, conversions, and points of friction.
Testimonials
Testimonials
Why brands love Flex
“The integration was smooth from start to finish. The Flex team was incredibly responsive and supportive, and their marketing guides helped us optimize the experience from day one.”
Emillee Simon
Senior Manager of E-Commerce, Kindred Bravely
“The integration was smooth from start to finish. The Flex team was incredibly responsive and supportive, and their marketing guides helped us optimize the experience from day one.”
Emillee Simon
Senior Manager of E-Commerce, Kindred Bravely
“The integration was smooth from start to finish. The Flex team was incredibly responsive and supportive, and their marketing guides helped us optimize the experience from day one.”
Emillee Simon
Senior Manager of E-Commerce, Kindred Bravely
"Setup was quick and painless. Giving customers another option, especially given our higher average order value, makes our product more accessible to people who might not otherwise have had the funds to buy."
Alex Burcham
Marketing Manager, Chilipad
"Setup was quick and painless. Giving customers another option, especially given our higher average order value, makes our product more accessible to people who might not otherwise have had the funds to buy."
Alex Burcham
Marketing Manager, Chilipad
"Setup was quick and painless. Giving customers another option, especially given our higher average order value, makes our product more accessible to people who might not otherwise have had the funds to buy."
Alex Burcham
Marketing Manager, Chilipad
“The marketing materials Flex provided were phenomenal. We used their landing page and email examples as inspiration, layered in our branding, and saw campaigns perform better than almost anything else.”
Paige Smith
Head of Brand Marketing, AMMD by Amy Myers MD
“The marketing materials Flex provided were phenomenal. We used their landing page and email examples as inspiration, layered in our branding, and saw campaigns perform better than almost anything else.”
Paige Smith
Head of Brand Marketing, AMMD by Amy Myers MD
“The marketing materials Flex provided were phenomenal. We used their landing page and email examples as inspiration, layered in our branding, and saw campaigns perform better than almost anything else.”
Paige Smith
Head of Brand Marketing, AMMD by Amy Myers MD
“Absolutely, I’d recommend Flex. It’s a user-friendly platform backed by an amazing, knowledgeable team. They make a complex process — both technically and financially — feel easy. And the results speak for themselves.”
Harry Yu
Senior Brand & Partnerships Manager, Airdog
“Absolutely, I’d recommend Flex. It’s a user-friendly platform backed by an amazing, knowledgeable team. They make a complex process — both technically and financially — feel easy. And the results speak for themselves.”
Harry Yu
Senior Brand & Partnerships Manager, Airdog
“Absolutely, I’d recommend Flex. It’s a user-friendly platform backed by an amazing, knowledgeable team. They make a complex process — both technically and financially — feel easy. And the results speak for themselves.”
Harry Yu
Senior Brand & Partnerships Manager, Airdog
"The Flex integration through RevenueCat made it simple for Ladder to offer subscriptions via HSA and FSA cards — a major unlock for our users and an effective new growth lever. "
Ryan Mott
VP of Data Product at Ladder
"The Flex integration through RevenueCat made it simple for Ladder to offer subscriptions via HSA and FSA cards — a major unlock for our users and an effective new growth lever. "
Ryan Mott
VP of Data Product at Ladder
"The Flex integration through RevenueCat made it simple for Ladder to offer subscriptions via HSA and FSA cards — a major unlock for our users and an effective new growth lever. "
Ryan Mott
VP of Data Product at Ladder
“The integration was smooth from start to finish. The Flex team was incredibly responsive and supportive, and their marketing guides helped us optimize the experience from day one.”
Emillee Simon
Senior Manager of E-Commerce, Kindred Bravely
"Setup was quick and painless. Giving customers another option, especially given our higher average order value, makes our product more accessible to people who might not otherwise have had the funds to buy."
Alex Burcham
Marketing Manager, Chilipad
“The marketing materials Flex provided were phenomenal. We used their landing page and email examples as inspiration, layered in our branding, and saw campaigns perform better than almost anything else.”
Paige Smith
Head of Brand Marketing, AMMD by Amy Myers MD
“Absolutely, I’d recommend Flex. It’s a user-friendly platform backed by an amazing, knowledgeable team. They make a complex process — both technically and financially — feel easy. And the results speak for themselves.”
Harry Yu
Senior Brand & Partnerships Manager, Airdog
"The Flex integration through RevenueCat made it simple for Ladder to offer subscriptions via HSA and FSA cards — a major unlock for our users and an effective new growth lever. "
Ryan Mott
VP of Data Product at Ladder