For Business

For Shoppers

For Business

For Shoppers

For Business

For Shoppers

Flex for

home wellness Brands

Flex for

home wellness Brands

Flex for

home wellness Brands

Unlock new revenue by making your home wellness products HSA/FSA eligible

Boost checkout conversion by 30% and AOV by 50% with the only HSA/FSA payments solution built for home wellness brands

Trusted by top home wellness brands

The Problem

The missed opportunity in home wellness health benefit spending

Consumers are investing more than ever in home wellness products, from posture-supporting furniture to connected health devices. Yet many shoppers don’t realize they can use their HSA/FSA dollars on these items, and even when they do, unclear processes and manual reimbursements create friction and lost sales.

Frustrated customers

Eligibility confusion

Frustrated customers

Eligibility confusion

Abandoned carts

Manual claims

Abandoned carts

Manual claims

Out-of-pocket spend

Reimbursement wait

Out-of-pocket spend

Reimbursement wait

No LMN access

Payment declines

No LMN access

Payment declines

Lost HSA dollars

Checkout drop-off

Lost HSA dollars

Checkout drop-off

Automatic eligibility

Instant LMN

Automatic eligibility

Instant LMN

Direct HSA/FSA pay

Seamless checkout

Direct HSA/FSA pay

Seamless checkout

Lower customer costs

Satisfied customers

Lower customer costs

Satisfied customers

Completed purchases

Faster approvals

Completed purchases

Faster approvals

Streamlined access

The Solution

Your all-in-one HSA/FSA payment solution for home wellness

Flex helps home wellness brands access the $150B+ HSA/FSA market through seamless checkout, instant eligibility, and quick Letters of Medical Necessity. Customers can pay directly with their HSA/FSA cards—no paperwork or reimbursement. You unlock a new, health-conscious buyer base while shoppers save on products that improve comfort, posture, and everyday wellness in the home.

Effortless HSA/FSA payments

Enable seamless HSA/FSA payments for home wellness products in-app or on your website. We handle the complexity of split cards, subscriptions, and more.

Compliance you can rely on

Flex helps manage HSA/FSA eligibility for home wellness products before and after purchase. When a Letter of Medical Necessity is required, we guide customers through a secure telehealth review so physicians can determine eligibility and issue documentation when appropriate.

Smarter insights

Access powerful dashboards and insights to identify your customers' spending trends and generate more revenue.

Why Flex

HSA/FSA eligibility made simple for home wellness

Boost conversion and increase order value

Flex’s streamlined checkout drives up to 30% higher conversion and 50% higher AOV by letting customers pay for home wellness products and furniture directly with their benefits.

Monthly Overview

Ura home wellness

Time Period

Q3, FY25-26

Conversion %

12.4%

29%

AOV

$1034.00

48%

Top Benefit Plans Opted

30%

20%

10%

40%

home wellness Membership

End-to-end solution to accept HSA/FSA payments for home wellness

Flex helps verify eligibility for home wellness products and services, processes HSA/FSA payments, and supports physician-reviewed Letters of Medical Necessity when required—reducing paperwork and friction that cause drop-off.

Latest Orders

Cart

John Doe

Invoice #32414

Letter of Medical Necessity

Checkout

Payouts

Easy-to-integrate solution for enterprise and smaller brands

Whether you’re on Shopify, another ecommerce platform, or running custom checkout flows, Flex fits seamlessly into your stack. Most home wellness brands launch in less than a day.

Trusted, experienced team

From setup to scale, our team ensures you get live quickly, implement best practices, and capture demand. Plus, we’ll feature your brand across our channels to our high-intent HSA/FSA shoppers.

The Impact

Why our customers love Flex

Conversion Lift

+30%

More shoppers complete checkout with HSA/FSA

Conversion Lift

+30%

More shoppers complete checkout with HSA/FSA

Conversion Lift

+30%

More shoppers complete checkout with HSA/FSA

AOV Lift

+50%

Customers spend more using health benefit funds

AOV Lift

+50%

Customers spend more using health benefit funds

AOV Lift

+50%

Customers spend more using health benefit funds

Fewer Returns

-10%

Fewer returns when buyers use pre-tax dollars

Fewer Returns

-10%

Fewer returns when buyers use pre-tax dollars

Fewer Returns

-10%

Fewer returns when buyers use pre-tax dollars

Repeat Buyers

+92%

Of customers said they'll return because of HSA/FSA

Repeat Buyers

+92%

Of customers said they'll return because of HSA/FSA

Repeat Buyers

+92%

Of customers said they'll return because of HSA/FSA

Absolutely, I’d recommend Flex. It’s a user-friendly platform backed by an amazing, knowledgeable team. They make a complex process — both technically and financially — feel easy. And the results speak for themselves.

Harry Yu

Senior Brand Manager

Absolutely, I’d recommend Flex. It’s a user-friendly platform backed by an amazing, knowledgeable team. They make a complex process — both technically and financially — feel easy. And the results speak for themselves.

Harry Yu

Senior Brand Manager

Absolutely, I’d recommend Flex. It’s a user-friendly platform backed by an amazing, knowledgeable team. They make a complex process — both technically and financially — feel easy. And the results speak for themselves.

Harry Yu

Senior Brand Manager

FAQs

Need more help? Reach out to a Flex Specialist today.

What is HSA/FSA?

Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) are tax-advantaged accounts that allow individuals to set aside pre-tax dollars for qualified medical expenses. Many Americans use these accounts to pay for everyday health-related purchases—including eligible sleep wellness products like mattresses, bedding, sleep tech, and clinical sleep aids.

What is HSA/FSA?

Do I need to change my existing checkout or payments system?

No. Flex is designed to work with your existing stack—whether you’re on Shopify or using a custom ecommerce platform. Integration is fast and flexible.

Do I need to change my existing checkout or payments system?

No. Flex is designed to work with your existing stack—whether you’re on Shopify or using a custom ecommerce platform. Integration is fast and flexible.

Do I need to change my existing checkout or payments system?

No. Flex is designed to work with your existing stack—whether you’re on Shopify or using a custom ecommerce platform. Integration is fast and flexible.

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