Flex lets customers use their HSA/FSA funds on women's health products, from items that are always eligible, like breast pumps and menstrual products, to products that need a Letter of Medical Necessity.
Trusted by leading health and wellness brands
Some women's health products, like breast pumps and menstrual products, are always HSA/FSA eligible. Others, like supplements, need a Letter of Medical Necessity first. Flex handles both inside your checkout.
Get StartedRight next to card and wallet payments.
Items that are always eligible go straight through. Items that need a Letter of Medical Necessity get a short online consultation.
You're paid out like any other card payment.
From pregnancy and postpartum to menopause, women's health purchases are often health expenses. Letting customers pay with pre-tax health dollars gives them another way to buy what they need.
Flex checks every order, runs the qualification and provider consultation when one is needed, and handles the documentation. Your team never has to judge who qualifies.
See how health and wellness brands are unlocking new revenue with HSA/FSA through Flex.
View Case Studies
“We chose Flex because it offers the most comprehensive solution for enabling HSA/FSA payments.”
Lisa Thorson
Director Regulatory Affairs
“Flex improved our conversion rate and added trust at checkout.”
Raechelle Hoki
VP of Marketing
“Since the launch of this collaboration, we've seen a notable increase in HSA/FSA transactions, driving both customer satisfaction and revenue growth.”
Forrest Smith
CEO and Co-founder
Every Flex partner gets a page on the Flex Marketplace, where shoppers browse women's health brands that accept HSA/FSA.
Get StartedWomen's Health brands on the Flex Marketplace.
Brands across health and wellness accept HSA/FSA with Flex.
See what leading brands achieve by accepting HSA/FSA payments with Flex.
More shoppers complete checkout with HSA/FSA
Customers spend more using health benefit funds
Fewer returns when buyers use pre-tax dollars
Of customers said they'll return because of HSA/FSA
Flex works with your existing checkout and payment systems, so you can start accepting HSA/FSA with ease.
Kindred Bravely partnered with Flex to make their nursing and maternity essentials more accessible by enabling moms to pay with HSA/FSA funds directly at checkout. Since launch, the brand has processed 5,500+ Flex orders with a 23% higher AOV, helping thousands of moms save money on the products they need most.
When The Pause Life wanted to let customers pay with HSA/FSA funds, including on subscriptions, it chose Flex. The result: a 52% higher AOV on HSA/FSA orders, checkout completion above 80%, and a seamless experience for customers and internal teams alike.
AMMD by Amy Myers MD, a supplements company, grew their Average Order Value (AOV) by by 2.5X when they started accepting HSA and FSA payments.
Forme partnered with Flex to help customers recognize its posture-correcting apparel as a health solution and easily use HSA/FSA funds. Since launch, Forme has seen 18–20% higher AOV on Flex orders and over 1,000 repeat purchases.
When Dermstore saw customers actively searching for ways to use HSA/FSA funds on skincare, it partnered with Flex to turn that demand into a seamless payment experience. The result: 43% higher AOV, 30% of Flex customers new to Dermstore, and HSA/FSA purchases contributing up to 22% of revenue during peak periods.
Firefly Recovery partnered with Flex to make it easier for customers to use their HSA/FSA funds for training and travel recovery. Compared with its previous provider, the brand saw 3.3x the HSA/FSA revenue, 3.1x the HSA/FSA orders, and a 7% higher average order value.
Find answers about accepting HSA and FSA payments, and how Flex helps grow your business.
