The results
HSA/FSA revenue compared with Firefly's previous provider
HSA/FSA orders compared with Firefly's previous provider
Average order value compared with Firefly's previous provider
Firefly Recovery partnered with Flex to make it easier for customers to use their HSA/FSA funds for training and travel recovery. Compared with its previous provider, the brand saw 3.3x the HSA/FSA revenue, 3.1x the HSA/FSA orders, and a 7% higher average order value.
Making recovery more accessible
Firefly Recovery makes FDA-cleared wearable recovery devices that increase blood flow and reduce muscle soreness. Its customers range from professional athletes and weekend warriors to frequent travelers.
Offering HSA/FSA payments gave customers a way to put pretax dollars already set aside for their health toward Firefly. But the previous payment experience was causing friction and customers were abandoning their purchases.
Building a simpler path to purchase
Flex stood out for its compliance expertise and a deep understanding of Firefly's products and how they are used. That understanding helped guide how Firefly communicated HSA/FSA eligibility to customers and enabled a smoother checkout experience.
The team also valued Flex's commitment to making the experience easier.
After switching, Firefly found that customers could use their HSA/FSA funds as easily as other payment methods. That simplicity also gave its marketing team more confidence to promote the option, knowing the checkout experience would support the message.
Bringing HSA/FSA into the customer journey
The partnership extends beyond payments. On Firefly's product pages, Flex messaging appears directly below the add-to-cart button, helping shoppers discover HSA/FSA eligibility before reaching checkout.
For Q4, the teams are building on that visibility through Flex Marketplace placements, a creator collaboration, and participation in Flex's open enrollment, Black Friday, and year-end FSA campaigns.
From payment option to growth channel
For Firefly, removing friction from the HSA/FSA payment process helped turn customer interest into purchases. HSA/FSA is now an important part of Firefly's growth, and the brand actively promotes it as part of its marketing, particularly during the year-end FSA spending season.
"Switching to Flex was one of the most impactful changes we made to our checkout this year. Their compliance expertise and focus on the customer experience made it simple for our customers to use their HSA and FSA dollars, and gave us the confidence to promote it. HSA/FSA has become a meaningful growth channel for Firefly."
Lauren Campbell, CMO, Firefly Recovery
Explore Firefly
Firefly | Description |
 | Browse the full Firefly Recovery lineup and HSA/FSA eligibility on the Flex Marketplace. |
 | Everything you need to get started with Firefly, bundled at the best value and eligible for HSA/FSA payment. |
