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Flex Marketing Assets
Maximize the impact of HSA/FSA payments with ready-to-use marketing assets. From product badges and social templates to website copy and emails, these resources help you attract new customers, boost AOV, and maintain compliant messaging—all with ease.
Flex Modals
Educate customers on how to use their HSA/FSA funds. Modals provide clear and concise information, helping customers understand their payment options and making it easier to complete their purchase.
Compliance Requirements
Keep the following in mind when using these assets:
❌ Do not modify or misrepresent Flex’s branding, such as by altering logos, colors, or messaging.
❌ Do not alter the modal content or eligibility details without approval.
❌ Do not use modals for products that are not HSA/FSA-eligible.
For approval or guidance, contact our support team at support@withflex.com.
Best Practices
Merchants who follow best practices see better results:
✅ Use a modal with the Flex Product Badge to provide additional information.
✅ Select the correct variation: Always Eligible or Dual Use, based on your product’s eligibility.
✅ Ensure the modal is clearly visible and easy to close for a seamless user experience.
✅ Use a 20% opacity background to make the modal stand out while keeping the focus on the content.
Always Eligible Modal
For merchants who accept HSA/FSA for products that are always eligible without requiring a Letter of Medical Necessity (LOMN). These products are automatically approved for HSA/FSA spending.
Dual Use Modal
For merchants who accept HSA/FSA for customers who qualify for a Letter of Medical Necessity (LOMN). This applies to products that require a LOMN due to a qualifying condition.
